Sunday 27 March 2011

Task 6 - Theory Into Practice

Below is the post from Gary Barker's blog which I will use to analyse the animation I produced for the OUGD202 module.

http://graphicdesigncontextualstudies.blogspot.com/2010/11/reflections-on-first-lecture.html




Gary Barker mentions in his post that from one of the key texts this year, Malcolm Barnard argues that all graphic design is centred on communication. And it's hard to disagree since the ability of a piece of work to speak to the desired audience is imperative as this will define the success of what is being promoted for example.
In the capitalist western culture we live in, we are perpetually deluged with companies vying for our attention; whether it be when we walk down the street or sat at home watching the television. In order to communicate what is needed in the little time we often have, this situation can lead to a simplification of social and cultural identities so that they become easier to for people to digest in a short blast.
In my animation above, I have relied heavily upon highly recognisable and stereotypical imagery, typography and sound in order to communicate a recognisable image of Japan. A delicate colour palette and gentle oriental music set the overall design direction which is then applied consistently across typefaces and illustrations which make up the main content of the piece. The typeface that 'TOKYO' appears in at the start and end is a vectorised version of hand drawn letterforms. I chose this method as I didn't want to use a grossly stereotyped Japanese style font, falsely scrawled in an imaginary ink brush pen. Instead I wanted to use something more simplistic but incorporated hints of recognisable oriental elements so as not to look out of place in the context of the video. Imagery of well known Japanese icons are also included such as Mt.Fuji, the Bullet Train, Cherry Blossoms and the modern Tokyo skyline that should mean the overall subject is easier to convey to a fleeting glance of the animation on a television screen

No comments:

Post a Comment